Free influencer marketing calculators
Five planning tools built on Valors Media campaign data from Saudi Arabia, the UAE, Egypt and the wider Arab region. Price a creator, split a budget, convert spend into CPM, model affiliate payouts and test whether a campaign can clear your margin — all free, with no sign-up.
Influencer pricing calculator
Estimate what a post, reel or TikTok costs by follower tier, platform and market, in USD or local currency.
Open calculatorCampaign ROI calculator
Model revenue, ROAS and payback from creator fees, expected conversion rate and average order value.
Open calculatorCPM calculator
Convert spend and impressions into CPM, or work backwards from a target CPM to a budget.
Open calculatorAffiliate commission calculator
Work out publisher payouts and agency margin on a rev-share programme, including new vs existing customer rates.
Open calculatorCampaign budget calculator
Split a total budget across creator fees, paid amplification, UGC production and management.
Open calculatorCreator rate estimator
Estimate a fair fee for one deliverable by followers, market, platform, format and engagement rate.
Open calculatorCreator earnings calculator
Estimate creator income from brand deals, affiliate commission and TikTok LIVE, plus earnings per 1,000 followers.
Open calculatorUGC cost calculator
Price a UGC batch including revisions, paid usage rights and exclusivity, with a true cost per asset.
Open calculatorCampaign brief generator
Generate a complete, copy-ready creator brief with deliverables, usage rights, disclosure rules and tracking.
Open calculatorInfluencer discovery tool
Match category, market and budget to the right creator tier, platform mix and audience profile.
Open calculatorFrequently asked questions
Are the Valors Media marketing calculators free?
Yes. Every calculator is free, needs no sign-up and runs entirely in the browser, so no inputs are stored or transmitted.
Which calculator should I use to plan a campaign?
Start with the campaign budget calculator to split a total budget, use the influencer pricing calculator to sanity-check individual creator quotes, then use the campaign ROI calculator to test whether the plan can clear your gross margin.
Where does the benchmark data come from?
Benchmark ranges come from campaigns Valors Media has run and negotiated across Saudi Arabia, the UAE, Egypt, Qatar, Kuwait, Bahrain, Oman and Jordan. They are planning bands, not quotes, and shift with category, seasonality and exclusivity.
Do the calculators support local currencies?
The pricing calculator converts results into SAR, AED, QAR, KWD, BHD, OMR, JOD, EGP and MAD. The other calculators work in US dollars so results stay comparable across markets.